Agency will show Complain here in addition to complaints, positioning the company as an important assistant in Brazilians’ purchasing decisions
CP+B is the new advertising agency responsible for communicating with Reclame Aqui. Within the scope is the creation of campaigns with a greater focus on digital actions.
“We are happy to sign this partnership with Reclame Aqui, a brand that is a reference in terms of reputation and consumer relations. It is a great opportunity to work together and leverage innovative campaigns together with the brand”, comments Wilson Negrini, head of New Business and Customer Service at CP+B.
The first joint project will be the construction of the brand’s half-yearly strategy, which aims to consolidate the company’s positioning in the market. This is the first time that Reclame Aqui has invested in institutional campaigns.
“We want to show a Reclame Aqui in addition to the complaint, because most people already know this purpose. Showing what many people don’t know: that 2/3 of the hits on the platform are from consumers researching reputation, service indicators and third-party experiences. Using Reclame That’s it too, search. We are super excited about the partnership with CP+B. The agency has works that we admire a lot, it is the match perfect and has feat culture with RA”, says Felipe Paniago, CMO of Reclame Aqui.
About Claim Here
Reclame Aqui is a technology company and the largest reference platform in terms of reputation and trust in consumer relations in the world. With more than 20 years of history, it connects companies and consumers for the evolution of relationships in an ethical and transparent way.
Through research, content, softwares and data intelligence, the company helps the market to understand and build the best ways to reach excellent service. In addition, it provides certain inputs to strengthen its presence in the purchase journey and consumer experience, such as reputation, indicators and reviews. All public data, opinions and recommendations from people forge the greatest attribute of reputation that a brand can have: trust, and that to be a company customer centric you have to believe in it.
With thousands of consumers and more than 600,000 companies registered on the platform, Reclame Aqui has an important value in the purchasing decision of Brazilians. On average, the site added 1.2 billion pageviews/year in 2022.
About CP+B
Crispin Porter + Bogusky (also known as CP+B) is a member of Stagwell Inc., a global group of Marketing and Communication founded in 2015 by Mark Penn. CP+B is an advertising agency founded in 1988 by Sam Crispin. Crispin became partnered with Chuck Porter and Alex Bogusky. In Brazil, the agency was founded eight years ago by Vinicius Reis, Marcos Medeiros and André Kassu, who lead a team of 140 people and clients from different universes in the areas of consumption, technology, retail, health, etc. Always looking innovative, uncomplicated and fun.
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