Agency was chosen to lead the area of shopper experience of the main brands of Grupo Petrópolis, such as Itaipava, Black Princess, Petra, Cacildis, Cabaré and TNT
Grupo Petrópolis, the largest company with 100% national capital in the beverage sector, chose DM9 as its newest shopper experience. The agency will be responsible for the communication strategy and experiences of its main brands: Itaipava, Black Princess, Petra, Cacildis and Cabaré, in addition to the energetic TNT.
DM9’s work will be focused on commerce and targeted at the company’s different sales channels, with the aim of creating experiences that sell while also building the brand.
“We are very happy with the partnership, which is strategic to bring our execution to a new level. We are the largest beer company with 100% national capital, with leading brands in their segments. The challenge is to bring that grandeur to pointe execution. It’s not enough to be, it has to seem. DM9 was the agency chosen to be our partner, because we strongly believe in its strategic capacity, knowledge of the shopper and has cases amazing ways to bring all of this to life,” says Camilla Junqueira Ortenblad, director of Trade Marketing of the Petropolis Group.
This is the third account announced by DM9 in 2023. In April, the agency won the integrated account of iFood, a Brazilian technology company that is a reference in delivery in Latin America, and Dasa, the largest integrated health network in Brazil, which encompasses around 60 brands of diagnostics and hospitals.
“We are very excited to be able to unlock the potential of these incredible brands. Our team of experts in shopper will act strategically, using proprietary tools to map the journeys and create the best and most effective communication and sales solutions”, points out Thomas Tagliaferro, co-president and COO of DM9.
About Grupo Petrópolis
Founded in the city of Petrópolis, in the mountainous region of Rio de Janeiro (RJ), the Grupo Petrópolis produces beers, alcoholic and non-alcoholic beverages, which excel in quality and are identified with the taste of the Brazilian consumer.
Currently, the group is present in almost the entire national territory, through eight factories and distribution centers. Produces the beer brands Itaipava, Cabaré, Petra, Crystal, Lokal, Black Princess, Weltenburger, Brassaria Ampolis with the labels Cacildis, Biritis, Ditriguis and Forévis, Blue Spirit Ice and Nordka vodkas, Cabaré Ice, TNT Energy Drink and Magneto, It! soft drink, TNT Sports Drink isotonic and Petra water.
About to DM9
DM9, one of the main agencies in the history of Brazilian advertising, returned to the market last year, after almost four years as a result of the merger of Sunset, Tracylocke Brasil and Track, from CRM.
The agency, which is reborn as the biggest investment of the DDB group in Latin America, is led by the trio of co-presidents Pipo Calazans (CEO), Thomas Tagliaferro (COO) and Icaro Doria (CCO), and seeks to rescue the protagonism that the brand has imprinted on the publicity, creating campaigns like ‘Mamíferos’, for Parmalat; ‘Pipoca na Panela’, for Guaraná Antarctica, and ‘Monotonia’, for Honda.
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