Made for Mother’s Day, the brand aimed to highlight the promotional kit for the Invigo Nutri Enrich line
Wella Professionals invited mothers and children to participate in the campaign entitled “#DePresenteEuQueroWella”, made in celebration of Mother’s Day to highlight the promotional kit for the Invigo Nutri Enrich line.
In addition, the brand also had the help of influencers such as Shantal Verdelho, Ivi Pizzott, Lorena Carvalho, Isis Broken, Luciana Rippi and Caio Cabral who posted content giving tips on what they would like to receive this year, including the Invigo Nutri Enrich line .
The campaign also extends to Wella Professionals educators, ambassadors and artists and to the hairdressing community of the Sebastian and Nioxin brands, which are part of the Wella Company portfolio.
Wella even created a digital challenge that consisted of each person inviting the figure they have for themselves as a mother, to make a visual transformation using products from the portfolio of the Wella Professionals, Sebastian and Nioxin brands.
