The tool has provided a faster and more individualized shopping experience, fostering customer growth. ecommerce enter in Gen Z
Buying behaviors that are increasingly defined and guided by social well-being are driving significant changes in the way the ecommerce serves Generation Z. Research by Ilumeo showed that this group relates better to artificial recommenders than to humans, which should significantly impact e-commerce in the coming years. A Gen Z already corresponds to a good part of consumers, and by 2030, it will be part of the largest portion of them, according to a study by Euromonitor.
Artificial intelligence, the great mind behind the change in the interaction between commerce and customers, collects and analyzes an immense amount of data about browsing, buying habits and consumer preferences, offering more relevant product recommendations, focusing on this audience .
“The AI uses this information to boost the consumption of Generation Z. The more personalized and agile approach is one of the reasons that most influence this audience, since they value a more practical and individualized journey”, explains Hawan Moraes, CEO and founder of Simples Inovação, modeling company of e-commerce.
In e-commerce, artificial intelligence optimizes the user experience, making the purchase process faster and more efficient. Gen Z consumers don’t have to spend a lot of time searching before finding what they want, for example, thanks to modern search engines and AI-optimized navigability. They can also count on chatbots able to provide real-time support and help you choose the right product.
Advertising personalization is another way in which artificial intelligence influences the consumption of young people. By analyzing social media data, AI is able to create more relevant and targeted ads, offering specific solutions and recommendations for this segment of consumers. Such an approach of marketing has proven to be useful in attracting and retaining customers, and in the last year alone, purchases on ecommerce reached R$ 169.6 billion, an increase of 5% in relation to the previous year.
For the executive, AI will continue to remodel and influence the consumption of Generation Z in the ecommerceand it is essential for brands to be aware and adapt their strategies to meet ever-evolving demands, based on artificial intelligence.
“There is no doubt that we are only experiencing the beginning of the AI revolution in e-commerce, and companies that do not adapt to this new reality run the risk of being left behind”, concludes Moraes.
Stay tuned to Adnews on Instagram and LinkedIn! For us, leaving the obvious is as obvious as creating and transforming.
The post AI optimizes e-commerce and pleases Generation Z appeared first on ADNEWS.