To reinforce the message, the brand invited the chef Rodrigo Oliveira to be the new ambassador and show the refined taste of pets for food
Os pets they also have refined taste, did you know? Aiming to show that even dogs and cats are passionate about flavor, GranPlus, BRF Pet’s Special Premium food brand, has just launched its new campaign “GranPlus, Simply Irresistível” during Band breaks.
This month, the brand is also presenting its new ambassador, chef Rodrigo Oliveira, awarded with a star in the Michelin Guide and creator of the famous Dadinho de Tapioca, which reinforces even more this relationship of good food and taste of pets. O chef, who is the father of the puppies Max, Dara and Farofa, shows that eating is also a moment of pleasure for the furry ones. Demanding in the quality and flavor of his food, he shares this care with his pets and it was the match perfect with GranPlus, which caters to all palates, offering a variety of irresistible dry and wet food flavors for cats and dogs.
The launch of the new GranPlus campaign took place at the beginning of this month, and the advertising film will be shown until September on Band’s small screen. The campaign, produced by the agency CZ Brains and the production company Hybrid, shows why GranPlus has a community that is engaged and passionate about the taste of its food within Brazilian homes.
“The new GranPlus film develops from triggers that are created by the repetition of behaviors, both human and animal. pets, such as the sound of the cupboard where the tutors keep the food, the noise of the packaging opening, the noise of particles falling into the feeder and the pets’ reactions to each trigger. In addition, to reflect the composition of households and allow the identification of many Brazilians, we chose to continue with some of the pets more common in homes, such as the symbolic SRD (Without Defined Breed) Caramelo and the iconic black cat, which suffers unfairly due to prejudice from many people and deserves to be valued”, explains the executive manager of Marketing da BRF Pet, Denis Nakashima.
In addition to the open TV strategy and the new brand ambassador, GranPlus also explores digital environments with the new campaign. With a focus on Youtube, it aims to reach those passionate about programs related to flavor, showing how pets enjoy the products. The brand also develops the campaign in other digital media, with native content on its pages on social networks, always talking to followers in a unique, uncluttered way and in tune with everything that happens.
Watch the full campaign film below.
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