Burger King announces its new immersive experience campaign on Avenida Paulista, in So Paulo.
The chain’s restaurant received a new look to accompany the launch of “Combo BK Aranhaverso”, in partnership with Sony Pictures, which celebrates the new Spider-Man movie, “Spider-Man: Through the Aranhaverso”.
The setting, created by DM9, was designed and planned so that superhero fans would feel like one of the film’s characters, having the opportunity to experience immersive experiences.
The store’s façade was customized according to the theme of the film and anyone passing through the avenue will be able to see five of the main characters in action, in addition to a giant Miles Morales upside down. The place also received several panels with the heroes that were spread around the store, with instagrammable and colorful spaces.
