Sports fans will be able to purchase replicas of cars driven by names such as Rubens Barrichello, Cac Bueno, Daniel Serra and Felipe Massa
Upland teamed up with Stock Car to take Brazilian motorsport to the metaverse.
The announcement of the partnership takes place on the eve of the third stage of the category, which will take place this Sunday (23), at the Tarum racetrack, in Greater Porto Alegre. On that occasion, the construction of the first Stock Car factory in the metaverse will begin.
We are very happy to take this step further within web3, Stock Car has the DNA of innovation and we could not stay out of the metaverse. The project together with Upland is transformative and will provide the user with a very interesting experience. Exclusivity, competition and fun are tags that are guiding the development of this project, said Guga Carvalho, Vicar’s marketing director.
The approximately 4 million uplanders will be able to purchase replicas of the cars driven by Rubens Barrichello, Cac Bueno, Daniel Serra, Felipe Massa, Ricardo Zonta, Nelsinho Piquet, Tony Kanaan and Thiago Camilo in NFT format (non-fungible token) and participate in motorsport races and championships are also in the metaverse. Owners of these tokens will also receive real-world benefits such as free race tickets and other products from the partnership between Stock Car and Upland.
The partnership with Stock Car makes us very excited to see more and more brands expressing interest in carrying out actions that cross the border between physical and virtual, offering a new way of interacting with their fans. Sport is a passion capable of breaking that boundary more easily, said Dirk Lueth, CEO and co-founder of startup Upland.
