The brand aims to reinforce its role in the fashion market
Dafiti announced its sponsorship of Nmade Festival, which takes place this weekend at Parque Villa Lobos, in So Paulo.
The event marks the first time that the company invests in a music festival and aims to reinforce its role in the fashion market.
“The Nmade Festival is the first music event that Dafiti sponsors, chosen because it speaks directly to the Brazilian public of all tastes and styles. We believe it is a great way to connect national music lovers with the fashion and trends that are already popular. became part of the big festivals. At Dafiti, fun and fashion go hand in hand. We want to relate to the joy of the shows, in addition to reinforcing our message of bringing the world’s fashion to everyone”, said Aline Mori, CMO of Dafiti.
For the premiere at the festivals, the brand made available on its website a selection of products from various brands, such as Adidas, FARM and Forever 21, among indications of looks and trends.
One of Dafiti’s purposes is to inspire people to have fun with fashion. There is no way to think of a festival without fun and, with the brand, we promise a fun experience based on some pillars that we have, such as the ease of buying on our website, the diversity of labels and styles in our catalog and the exclusivity of brands. and products in our portfolio, added Aline.
