Spaten, one of the most traditional German breweries in Munich, has been winning the hearts of Brazilians since it arrived in the country in 2021. The following year, with the return of large in-person events, the Ambev brand showed that it represents the connection between Brazil and Germany in the last edition of Oktoberfest Blumenau. And now, the brand announces its presence at the second largest Oktoberfest in the world for the next six editions, reinforcing its commitment to valuing the German beer culture, so dear to Blumenau residents and visitors alike.
In 2022, the traditional tapping of the first barrel of beer at the opening ceremony of the festival in Blumenau was performed for the first time with Spaten, just as it has been carried out at Oktoberfest in Munich, since the first edition, in 1810. Beer demonstrated this special connection between the two biggest beer celebrations in the world.
“We are looking forward to repeating this ritual, which for me was a great honor in the last edition. It is with great pride that we will continue to strengthen the brewing bond between Brazil and Germany, with the Spaten style of being strong”, comments Joice Carvalho, head of Marketing yes brand
Spaten brings the strength of malt in an option capable of pleasing all palates. Beer created its own style, the Munich Helleswhich has an intense malt flavor and pleasant body.
With a historic attendance record, Oktoberfest 2022 received more than 630,000 people. It was the third largest edition in two decades, in a scenario that united tradition with technologies found in the biggest events in the country, bringing not only a fresh and quality draft beer to those passionate about the celebration, but an excellent structure to enjoy the party.
In addition to surprising the public with his arrival, Spaten innovated by creating a box with many novelties. Camarote Spaten brought, for the first time to the exclusive environment of the official beer, seven great national shows, open bar e open food of typical foods and surprise attractions, such as the pocket show by the German band Voxxclub. With the best view of the party, the space premium attracted a large audience, celebrities and influencers on the weekends and the eve of the October 12th holiday.
“Ambev accepted the challenge of resuming Oktoberfest with us in its most challenging period, which was the return after the pandemic in 2022, and together we made a historic edition of the party. May you be officially very welcome to the biggest German party in the Americas for the next six years”, comments the Mayor of Blumenau, Mário Hildebrandt.
The 38th edition of the event will last for 19 days, and will take place from October 4th to 22nd, in Vila Germânica.
Service
Oktoberfest Blumenau 2023
Data: October 4 to 22, 2023
Local: Germanic Village | Rua Alberto Stein, 199 – Velha, Blumenau (SC)
Time: Consult schedule on the website
Tickets: Oktoberfest Blumenau
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