A XP launched its newest campaign “Before After XP”, in which it presents the improvement of the financial life of its customers, after the relationship with the brand. The four points highlighted are the best investment advice, the most complete product platform, credit card with smarter benefits and focus on the customer to achieve his goals.
Bearing the slogan “see what only those who are XP see”, the campaign will be broadcast in digital media, OOH, actions with influencers and PayTV.
“The launch of the campaign, our first of the year, coincides with the time when people are putting New Year’s resolutions into practice. The idea is to convey a message that investing and having access to the best services and products is accessible to everyone. With this strategy, we strengthen the financial market transformation environment that XP is seeking and that our customers recognize”, highlights Caroline Dates, Head of Marketing for XP.
The purpose of the action is to bring awareness for the brand, as well as engagement with the consumer. The films developed reinforce the company’s main differentials, such as being the first to have a credit card with Investback.
Check out the campaign:
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