The campaign was produced by O2 Filmes and the action was developed by BETC Havas
Tim launched its 5G network campaign starring singer Iza with an advertising campaign created by BETC Havas.
There are two 30-second films, produced by O2 Filmes, and shorter versions for digital media.
In them, Iza surprises a couple who are having difficulty watching a video at a camp, exchanges their cell phone for a device with TIM’s network and says that the operator offers the best video and video calling experience.
The videos continue to show situations of communication at a distance, from a climber mid-climb video chatting with his girlfriend on the beach to a group of puppies celebrating a birthday.
According to the company, the campaign signature will have different versions, according to TIM’s strengths in different regions.
“We think it’s important to ‘regionalize’ the message to be even closer to the customer. There will be 11 different subscriptions highlighting strengths such as the largest 4G coverage in Brazil, the fact that we are the only one with 100% 4G coverage in Pernambuco, among others”, explained Ana Paula Castello Branco, Advertising and Branding director at TIM.
TECHNICAL SHEET
Agency: BETC HAVAS
Advertiser: TIM
Product: Institutional
CEO & CCO: Erh Ray
CBO: Marcos Lacerda
Creative VP: Alexandre Vilela (Xã)
Creative Director: Alexandre Vilela (Xã) and Alexandre Fernandes
Creation: Alexandre Fernandes, Pedro Lenz, Bernardo Rego
Brands & Business: Flavia Braga, Bruno Lira, Fabiana Barros, Rharyin Moraes and Juliana Freitas
Social Strategy: Flavia Braga, Marília Cotrim and Breno Cibelli
Content/Creation: Marília Cotrim, Mariana Bessa, Leonardo Almeida and Breno Cibelli
Listening: Flavia Braga, Gustavo Ortiz and Caio Leão
RTV: Anna Ferraz, Bibiana Oliveira
Image Producer: O2 Films
Stage director: Paulo Caruso
Director of Photography: Ralph Stlow
Executive Producer: Rafael Fortes and Edney Tamachiro
Attendance: Miriam Lima, Rejane Bicca, Ivan Caetano, Leonardo Beltrão and Beatriz Mazarak (Maza)
Editing: Renato Gaiarsa
Finishing coordinator: João Pedro and Pedro Viciti
Sound Producer: Evil Twin Music
Direction, creation and musical production: André Namur, Andre Faria and Murilo Faria
Mixing and Finishing: Rafael Vieira, Gustavo Boselli and Andre d’Ávila
Assistance / Coordination: Rafaela Oliveira, Thais Becker, Juliana Tangary
Voiceover: Juliana Araripe
Responsible clients: Ana Paula Castello Branco, Carolinne Spiegel, Flavia Cirigliano, Ana Carolina Abess, Eduarda Tavares and Barbara David
