In total, Brazil won 14 Pencils, in addition to 53 Merit
Agencies, production companies and brands from nine Latin American countries won 15 Golden Pencils, 12 Silver Pencils, 21 Bronze Pencils and 119 Merit at The One Show, announced this Thursday (18).
Only Brazil won 3 Golds, two with David and one with W+K, four Silvers (Africa, David, GUT and W+K), and seven Bronzes (two with David, Africa, AlmapBBDO, W+K, Ogilvy and Havas & Health) see below the complete list with all the Brazilian winners.
Ogilvy Honduras Tegucigalpa led the region’s Golden Pencil wins with three wins, all for the PAE Morning After Island Strategic Group. GUT So Paulo, DDB Mexico Mexico City and Ogilvy Bogot each won two Golden Pencils.
See below all the Brazilian winners:
Gold Pencil
“David/ So Paulo + Burger King / So Paulo + Hefty / So Paulo + Vetor Zero / So Paulo” Burger Glitch Burger King Integrated Customer Experience / CX Brazil
Gold Pencil
“David/ So Paulo + Burger King / So Paulo + Jamute / So Paulo” Duet Delivery Burger King Direct Marketing Social Media Post – Single
Gold Pencil
“Wieden+Kennedy / So Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / So Paulo + The Youth / Curitiba” Spriteverso The Coca-Cola Company / Sprite Moving Image Craft & Production Animation – Series
Gold Pencil
“Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro” The Bridge PAWS NY Health & Wellness Branded Content
Gold Pencil
“Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro” The Bridge PAWS NY Health & Wellness Film
Gold Pencil
“Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro” The Bridge PAWS NY Health & Wellness Craft – Art Direction
Gold Pencil
“Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus CompanyActivity / Novo Hamburgo” Breakchains With Blockchain Children of Female Prisoners’ Association Interactive, Online & Mobile NFTs
Gold Pencil
“Area 23, an IPG Health Company / New York + HORIZON THERAPEUTICS / Chicago +
NORTE / SAO PAOLO + CANJA Audio Culture / So Francisco” GOUT REVISITED HORIZON THERAPEUTICS Pharma Craft – Art Direction
Gold Pencil
“Area 23, an IPG Health Company / New York + RITMIKA / SO PAULO + Horizon Therapeutics / Deerfield” The Outside In Experiment Horizon Therapeutics Pharma Film
Gold Pencil
“Area 23, an IPG Health Company / New York + RITMIKA / SO PAULO +Horizon Therapeutics / Deerfield” The Outside In Experiment Horizon Therapeutics Pharma Craft – Art Direction
Silver Pencil
“Africa / So Paulo + Ambev / So Paulo + SICARIOS / So Paulo” Unbreakable Courts Budweiser Music & Sound Craft Artist / Brand Collaboration
Silver Pencil
“David/ So Paulo + Burger King / So Paulo + Hefty / So Paulo + Vetor Zero / So Paulo” Burger Glitch Burger King Experiential & Immersive Ecommerce
Silver Pencil
“GUT / So Paulo + Hefty / So Paulo” The Best-seller Constitution Mercado Livre Public Relations Current Event Response
Silver Pencil
“Wieden+Kennedy / So Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / So Paulo + The Youth / Curitiba” Spriteverso The Coca-Cola Company / Sprite Design Craft – Animation
Silver Pencil
“Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro” The Bridge PAWS NY Design Moving Image – Single
Silver Pencil
“INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / So Paulo + BOT Inc. / Brighton” The Vulva Spaceship Wer Braucht Feminismus? Branded Entertainment Low Budget
Silver Pencil
“Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus CompanyActivity / Novo Hamburgo” Breakchains With Blockchain Children of Female Prisoners’ Association Experiential & Immersive Ecommerce
Silver Pencil
“Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield +
Dalmatian Cow / Los Angeles + Ritmika Audio Arts / So Paulo” The Unwearable Collection Boehringer Ingelheim Health & Wellness Craft – Art Direction
Silver Pencil
“Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / So Paulo”The Unwearable Collection Boehringer Ingelheim Pharma Experiential / Immersive / Events
Silver Pencil
“Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / So Paulo”The Unwearable Collection Boehringer Ingelheim Pharma Craft – Art Direction
Silver Pencil
“Area 23, an IPG Health Company / New York + HORIZON THERAPEUTICS / Chicago +
NORTE / SAO PAOLO + CANJA Audio Culture / So Francisco” GOUT REVISITED HORIZON THERAPEUTICS Pharma Promotional Items
Silver Pencil
“Droga5 / New York + De La Revolucin + Droga5 / So Paulo + Epoch” The Greatest Story Ever Worn Levi’s Film & Video Television & VOD – 30 Seconds and Under – Series
Silver Pencil
“Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba” Gun Survivor Reviews Guns Down America Branded Entertainment Low Budget
Silver Pencil
“Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba” Gun Survivor Reviews Guns Down America Direct Marketing Targeted Video – Online
Silver Pencil
“Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba” Gun Survivor Reviews Guns Down America Interactive, Online & Mobile Online-only Video – Series
Silver Pencil
“Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba” Gun Survivor Reviews Guns Down America Social Media Social Channel – Single Platform
Silver Pencil
“Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba” Gun Survivor Reviews Guns Down America Social Media Social Post – Single Platform Series
Silver Pencil
“MRM / New York + Versus / New York + MISHKA NYC / Willowick + Ritmika Audio Arts / So Paulo” Non-Fungible Testicles Movember Interactive, Online & Mobile NFTs
Silver Pencil
“Wieden+Kennedy / New York + Africa / So Paulo + Allison+Partners + Copa90” Bring Home The Bud Budweiser / AB InBev Social Media Social Post – Real-time Response
Bronze Pencil
“Africa / So Paulo + Ambev / So Paulo + SICARIOS / So Paulo” Unbreakable Courts Budweiser Out of Home Experiential & Immersive
Bronze Pencil
“AlmapBBDO / So Paulo + Raw Audio / So Paulo + Colossal / Curitiba + The Youth / Curitiba” The Polygraph CNN Film & Video Television & VOD – Over 60 Seconds – Single
Bronze Pencil
“DAVID / So Paulo + Burger King / So Paulo + Jamute / So Paulo” Duet Delivery Burger King Direct Marketing Digital & Online – Ecommerce Brazil Bronze Pencil “DAVID / So Paulo + Burger King / So Paulo +
Jamute / So Paulo” Duet Delivery Burger King Interactive, Online & Mobile Online Advertising – Native Ads
Bronze Pencil
“Havas Health & You Brazil / So Paulo + CANJA Audio Culture / So Paulo +
Merci Studios / So Paulo + Produtora Associados / So Paulo” Outcare United Health Group Pharma Products
Bronze Pencil
“Ogilvy Brasil / So Paulo + Magalu Content Studio Team / So Paulo + Magazine Luiza / So Paulo” Lu from Magalu Magazine Luiza Brand-Side / In-House Brand-Building – Brand Personality Brazil
Bronze Pencil “Wieden+Kennedy / So Paulo + Coca-Cola (Sprite) / Rio de Janeiro + LOUD+ / So Paulo + The Youth / Curitiba” Spriteverso The Coca-Cola Company / Sprite Design Moving Image – Series
Bronze Pencil
“Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro” The Bridge PAWS NY Branded Entertainment Craft – Art Direction
Bronze Pencil
“Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil” Thirst podHER Health & Wellness Film
Bronze Pencil
“INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / So Paulo + BOT Inc. / Brighton” The Vulva Spaceship Wer Braucht Feminismus? Social Media Social Post – Multi-Platform Series
Bronze Pencil
“Wunderman Thompson / Singapore + Panjurli Labs / Bengaluru + Tandem Media Pvt Ltd / Bengaluru +
CANJA Audio Culture / Curitiba” Pollution Pencils Otrivin IP & Product Design Physical Product – In-Market
Bronze Pencil
“Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrpolis” Empty Plates UAE Government Media Office Health & Wellness Public Relations
Bronze Pencil
“Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba” Gun Survivor Reviews Guns Down America Film & Video Low Budget
Bronze Pencil
“Wieden+Kennedy / New York + Africa / So Paulo + Allison+Partners + Copa90” Bring Home The Bud Budweiser / AB InBev Out of Home Brand Installations
