Research was carried out in October 2021 through a customized questionnaire on the platform; in Brazil, 3,840 people responded
Twitter Brazil conducted a survey on the profile of gamers in the country and their consumption habits. According to the survey, people’s main motivations when it comes to buying and using gaming accessories are comfort (60%), performance (54%) and product quality (50%), followed by efficiency and productivity (38%). design (33%) and value for money (25%).
The survey brings three profiles present on the platform: 30% are “hardcore gamers”, who play competitively and focus on improving to win; 50% are “casual gamers”, who play for fun and winning or losing doesn’t matter; and 20% are not gamers, therefore, they do not play.
In this clipping, the survey shows that 82% of hardcore gamers and 63% of casual gamers have at least one gaming accessory, and 54% of people who use Twitter believe that these products are relevant gifts.
Camilla Guimarães, head of Twitter’s research area in Brazil, emphasizes that it is essential to know consumer behavior through their feelings, actions and influences. “And, as Twitter is a great source of insights for the market, it is a fundamental place for brands to be. The study brings even more inputs to help them in their strategies”, he says.
In the context of purchase intent, research shows that gamers have different types of accessories to play with and want to purchase more in the next 12 months. Both “hardcore gamers” and “casual gamers” look for a gaming chair or table, headset and monitor as first options.
The material was collected in October 2021 and the sample in Brazil included 3840 people.
