You know that famous scene from that most pumped movie of recent times? Or all the portals that take you to thousands of worlds and even the battles to save the world? With miscellaneous andaster eggsa lot of good humor and that characteristic fun of the brand, Bud Zero opens a portal of possibilities in its new campaign, and invites people to enjoy any ride, no matter the day of the week, without the guilt of the next day!
With the concept “Any day is a day”, the brand presents a longform and a series of filmy which explore the relationship of two young friends who live together. The story shows one of them inviting the other for a ride, which is promptly refused, because he has to work the next day. The friend who invited then suggests that the other go for Bud Zero and not miss the ride for that reason. From there, the scene repeats itself in different multiverses, like a sitcom, noirapocalyptic world, space, upside down and animation, interspersed with scenes of friends enjoying themselves in the Universe of Bud Zero, the only universe where he says yes to the rolê.
The multiverses were inspired and built full of easter eggs based on parodies of various film and television productions Hollywood girls. The soundtrack is packed with a version of the hit ‘Should I Stay Or Should I Go’ by The Clash. And the strategy marks a new moment for Budweiser in Brazil, positioning the brand with humorous references to the iconic pop universe without giving up the urban culture in which it has always been inserted.
“Bud Zero has already arrived with everything, conquering the palate of our consumers. Since its launch, we have created a series of actions and experiences, showing all the possibilities that we can experience when we are with Bud Zero. It’s not because you can’t have an alcoholic drink that you can’t enjoy it. And if you still doubt that, we show you that with Bud Zero, any day is a day”, says Carolina Caracas Gargione, director of Marketing the Budweiser.
The campaign films, created by Agência África and Produtora Iconoclast Brasil, are on TV and on the brand’s social networks, but you can watch them below.
From cinema to Zé with Bud Zero
The film also features a trial from Zé Delivery, the largest beverage delivery app in the country and one of the largest product launch platforms, which invited everyone to taste the Bud Zero metaverse. In the action, valid for consumers in São Paulo (from Friday to Sunday, from 5 pm to 7 pm) and from some cities in the states of Rio Grande do Sul, Paraná and Santa Catarina (from Tuesday to Thursday, from 12 pm to 2 pm, and from Friday to Sunday, from 12:00 to 14:00 and from 20:00 to 22:00), consumers can enter the application and order their Bud Zero for just R$ 0.01. Movie thing? Nothing! With Bud and Zé, the universe is full of possibilities.
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