The Yellow May campaign is an international effort to raise awareness of the importance of reducing traffic accidents
Shopping Light, located in the center of So Paulo, will have yellow lighting throughout the month of May, with the aim of demonstrating support for the awareness campaign on respect for traffic laws.
The Yellow May campaign is an international effort to raise awareness of the importance of reducing traffic accidents and the tone used to represent attention, referring to the traffic light.
We are aware of the grandeur of our Alexandre Mackenzie Building in the center of So Paulo. Thousands of people pass by here every day, so we embrace the cause. We hope that the initiative will help draw people’s attention and make them aware of the importance of complying with traffic laws, so that we can have safer traffic in our city, said Dbora Neves, Marketing coordinator at Shopping Light.
Statistics reveal that traffic kills thousands of people every year. Data from the Ministry of Infrastructure reveal that, in 2022 alone, more than 33,000 people died, an average of 92 people per day. In most cases, imprudence, either on the part of a pedestrian or a vehicle driver, is the cause of a major fatality.
