The festival took place on Copacabana Beach this weekend and reinforced the brands’ commitment to sustainability
Simple Organic Beauty was responsible for neutralizing the carbon emissions of Tim Music Rio 2023, the music festival that started on Copacabana Beach, in Rio de Janeiro, this weekend.
With the partnership, the event will receive the compensation seal, in addition to strengthening Simple Organic’s commitment to generating a positive socio-environmental impact, not only through its products, but also in the marketing actions chosen by the company.
“We are proud to sponsor the festival’s carbon neutrality and, at the same time, take responsibility for making it carbon neutral. By making this festival carbon neutral, we are taking an important step towards a greener and more conscious future. Together, we can inspire positive change and make a difference for the planet”, said Patricia Lima, CEO of Simple Organic.
To achieve this goal, the brand implemented a series of sustainable measures, such as financing the planting of trees in agroforestry systems. Carbon offsetting will cover various sources of emissions throughout the event, such as energy consumption, staff and artist logistics, including domestic and land flights, assembly and disassembly of the entire structure and solid waste management, among others. initiatives.
, a Brazilian brand of organic, vegan, natural and cruelty-free cosmetics, is making history by becoming a carbon neutral sponsor of the renowned TIM Music Rio. In an innovative initiative, the company will transform the event into Carbon Neutral, offsetting greenhouse gas (GHG) emissions from planning to the closing of the festival, which takes place on May 20th, 21st, 27th and 28th, at Copacabana beach. Through regenerative planting in Agroforestry Systems, Simple Organic reinforces its commitment to generate a positive socio-environmental impact.
With the partnership, the event will receive the compensation seal, in addition to strengthening Simple Organic’s commitment to generating a positive socio-environmental impact, not only through its products, but also in the marketing actions chosen by the company. This unprecedented initiative by the brand demonstrates its commitment to contributing to a more sustainable world.
The calculation for carbon compensation follows the methodology of the Brazilian Agricultural Research Corporation (Embrapa) and the Luiz de Queiroz College of Agriculture (Esalq) for reforestation in the Atlantic Forest. According to this methodology, for every ton of CO2 emitted, seven trees will be planted.
The carbon offset operation follows the norms of the Brazilian GHG Protocol Program, ISO NBR 14064, which provides industry and government with a set of tools to develop programs focused on reducing GHG emissions, and the International Panel on Climate Change (IPCC ), ensuring its traceability.
