Nananinano Campaign encourages the use of mild and safe formulations for the delicate skin of babies in liquid soaps
To help the consumer in the task of buying children’s products with safe and mild ingredients, Johnson’s launches the Nananinano campaign, which aims to encourage mothers, fathers and caregivers to read the labels and make the public aware in a relaxed way about the risk of do not use baby skin safe formulations in body washes.
With a concept created by the Suno United Creators agency, the brand draws attention to the presence of substances such as sulfates, alcohol and dyes in the composition of liquid soaps, elements that few know how to contain in these products and that can cause irritation and allergies in babies’ skin. .
The campaign will run in So Paulo and in the Northeast on open TV (TV Globo and TV Record) for 25 days. The film will also be featured on social media, such as Instagram, Facebook, TikTok and YouTube, from June to October, with national coverage.
Mothers like Bianca Andrade, Lore Improta, Viih Rocha and Giovanna Bichels will reinforce the campaign with publications on their Instagram profiles, breaking down the product and its formula within their routines before using it on their children, endorsing the importance of understanding which are the components present in each product.