Does ChatGPT understand cooking? The result of testing and experimentation with new technologies, the book ‘Doçuras da Moça’ was developed with the help of ChatGPT, and has ten recipes tested by the company’s cooks. Starring the virtual avatar of the Leite Moça brand, the Girl, all content has the character’s tone of voice. This is the first product developed by artificial intelligence for Nestlé consumers.
The material was developed in a partnership between the areas of Business Transformation and Nestlé Recipes. According to Denis Chamas, senior manager of Innovation and New Business at the company, his team started the study to understand the limits of artificial intelligence platforms currently available, considering that the use of confidential data and business details was out of scope and already protected by the Nestlé Data Laboratory.
“We sought to find an applicable, creative and versatile solution that would allow benefits to Nestlé and its consumers without encountering problems and confidentiality blocks and that would have an inviting factor, such as the fact that you can try something created by artificial intelligence, but prepared by a chef”, explains Denis.
An essential part of this process was the interaction with ChatGPT to create recipes. The project’s challenge was to adapt the platform to conquer the Moça’s tone of voice. For this, the team Business Transformationtogether with the Business Unit of the Moça product, identified the main characteristics of the virtual character and developed a prompt complex and relational, designed especially for the system.
“The idea was to develop not only the recipes, but a book that had the intonation of the Girl”, comments Denis.
With the definition of prompt, which is inserted in the platform, allows the user to talk to the artificial intelligence as if it were the Girl, the content manager and culinarist of Recipes Nestlé, Lucas Fabozzi, was requesting the creation of recipes according to seasonality or suggested ingredients. Later, with the recipes in hand, it was necessary to test the recipes, verifying whether the proposals sent by the tool would make sense when put to the test in the kitchen.
“The focus was to bring diversified ingredients and flavors to the recipes. And my role was to include inputs for the initial recipes, testing, directing and suggesting improvements to the program, but all the changes made were made by the platform itself”, reports the cook.
The launch of the book with the aid of artificial intelligence is part of Nestlé’s innovation and digital transformation journey, which since 2016 has advanced and identified new technologies as an opportunity to develop new products and processes. Click here and download e-book for free.
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