The partnership aims to help consumer goods companies to improve the volume of distribution and speed of arrival on the shelves
CitrusAd announced its integration with Chiper. The strategic partnership aims to modernize customer acquisition with a focus on helping consumer goods companies improve product distribution volume and speed of arrival on shelves.
With the companies joining together, brands such as Coca-Cola FEMSA, Mars, Unilever and other suppliers will be able to run sponsored product ads and displays that reach key retail decision makers to build awareness, market share and B2B sales.
“We are excited to partner with Chiper and bring the power of our retail media platform to meet B2B needs in the Latin American market. This integration will allow Chiper to leverage our programmatic advertising and analytics capabilities to drive the growth of Chiper’s business. , the store operators and the suppliers they work with,” said David Haase, CEO Americas at CitrusAd.
Ads are displayed on Chiper’s app, which is used by retailers for product discovery and replenishment. Additionally, convenience store vendors will have access to an analytics platform that provides transparent sales attribution and return on advertising investment, including consumer goods products and business services such as banking, insurance, in-store displays and accounting. Commerce services can benefit from using ChiperAds to display targeted ads to reach store owners.
“We are excited to integrate CitrusAd’s technology into ChiperAds as it represents the first step for vendors to efficiently reach retailers and drive sales of their products while retailers place orders in our system. This strategic partnership gives us the tools to not only innovate in trade marketing strategies for our suppliers, but allows Chiper to grow as a retail media network and rich source of data within the convenience store purchasing channel”, concluded Carolina Garcia, CRO of Chiper.
