Brand seeks to start a new chapter in a new campaign that features the signature “Live in your time”
For Vivo, the secret is not in following that time, it is in respecting one’s own time, creating a balance that makes it possible to be off without ever ceasing to be on. To keep up to date with what is new, without forgetting to rescue what was once also a way of life. For this reason, today the brand launches its new positioning, presenting the signature Viva in your time, which invites people to look at time in a different way.
Under the influence of Gilberto Gil’s Tempo Rei soundtrack, the first film of the new campaign created by Africa Creative shows the story of a couple who use technology to maintain a long-distance relationship, but which reveals a big surprise when the boyfriend stops texting and decides to write a letter to his girlfriend.
The film seeks to rescue a way of connecting that is no longer a novelty, but which in essence has a great connection value.
“We want to start a new chapter, inviting people to take a look at time and the relationship with technology. There is no time gained or lost. What is worth living in your time”, says Marina Daineze, director of Brand and Communication at Vivo .
The campaign will have a series of films with other narratives that reinforce the brand’s new positioning, being launched over the next few months.
