Films present the flavors of Club Social Snacks in a way connected with urban culture
Club Social, belonging to Mondelz Brasil, launches its first snack, the Club Social Snack. The snack is already on sale in the south of the country and is expected to arrive in the other squares soon. In order to present all the attributes of the new product in a fun and comical way to the consumer, the brand presents the Pancado de Sabor campaign.
Club Social celebrates and recognizes street culture and all its agents, this is the purpose of our positioning as a brand. To launch Club Social Snack, we created a path that unites a fundamental part of street culture, which is music, with the concept of a product that delivers a lot of flavor. a real punch of flavor! We are anxious for everyone to taste this sensation, says Felipe Pedrolli, cookies marketing director at Mondelz Brasil.
For the campaign created by Leo Burnett, produced by Sentimental Filmes and A9 udio, it was not by chance that music was chosen as the theme. The films, from the 30th, 15th and 10th for the digital environment, show different characters being hit by the sensations of the flavors of the snack, in the midst of one rush and another, inserting the product into the routine of consumers, providing a moment of relaxation in the middle of the day .
All this with funk as the soundtrack, once again highlighting street culture as the brand’s territory of action. Consumers will also experience the flavor of Club Social Snack when walking through the streets of the main capitals in the South region with a special out-of-home media action.
Club Social Snack comes in three flavors: American Barbecue, Pizza and Parmesan Cheese, all in the 68g size. The suggested retail price is R$6.29.
