Paulo Vita will be responsible for leading the strategic planning of the projects served by the So Paulo operation.
Artplan announced the arrival of Paulo Vita as Head of Strategy. The professional will report to the agency’s CEO, Glucia Montanha, and will be responsible for leading all the strategic planning of the projects served by the So Paulo operation.
The executive will reinforce Artplan’s strategic team, together with Paula Lagrotta, national Head of Strategy.
I am excited and challenged to build this new phase in my career alongside the very interesting purposes and narratives of the house’s clients. Many ideas already occupy my mind and I’m sure they will reverberate in some way in powerful campaigns and activations, said Vita.
Over the last two years, Vita has been a partner at ADA Strategy, a consultancy that accelerates prototypes and business solutions, and has worked at agencies such as Y&R, DM9 and LewLara\TBWA. In addition, he participated in and led the development of communication and brand projects for Vivo, Grupo Petrpolis, Via Varejo, Santander, Ita, Sadia, Tim, Nissan, among others.
“Paulo’s arrival is in line with our focus on creative reputation and his history of integrated thinking with Creation, with a brand and product perspective. Artplan SP.
