O National Sanctuary of Aparecida it’s on digital. Through Portal A12 and social networks, one of the largest Marian Sanctuaries in the world brings training, spirituality and evangelization to people, connecting devotees from all over Brazil by faith and bringing them closer to the welcome of Our Lady’s house.
Around the portal and the networks, an ecosystem was created that manages all advisory services, content production and marketing do Santuario and also Rede Aparecida de Comunicação, or simply TV Aparecida, which has been on the air for 16 years and stands out among the 14 largest Brazilian television networks in coverage, according to the National Telecommunications Agency (Anatel).
The person responsible for the Sanctuary’s content, Vanessa Rodrigues, says that the team is concerned with serving the public of each digital channel.
“On the website, we have a slightly older audience. On social networks, it is already a younger audience. On TikTok, it ends up being even younger. So, we do a whole survey, aiming to produce content that caters to each type of audience, bringing current guidelines for our niche, and also the speeches of Pope Francis ”, he explains.
The portal alone already has more than 2 million hits per month, a very interesting number for such a segmented niche. In addition to the important mission of being the Sanctuary’s spokesperson, the A12 also acts as a gateway to various contents and services that the place makes available to the faithful. An example of this is the Aparecida Ao Vivo channel, which can be accessed through the portal, and also through YouTube or the official application, available for Android and iOS systems.
“We use tools that help us collect data on user behavior within the portal, to understand what they are looking for; we apply SEO techniques to make our content more relevant and better positioned on Google, apart from the tools that tell us how our other products have performed, such as social networks. All this work has the objective of improving the faith experience of the devotees”, emphasizes Bianca Zago, from the Sanctuary’s Intelligence area.
The digital communication of the National Sanctuary of Aparecida has a diverse and specialized team to bring the good news of the Kingdom of God to so many hearts in need through the internet.
You can learn more about this beautiful work in the video below.
About the National Sanctuary of Aparecida
O National Sanctuary of Aparecida, one of the largest in the world dedicated to Mary, is located in the Paraíba Valley, on the Rio-São Paulo axis, and between the two most important cities in the country, São Paulo and Rio de Janeiro. Through this valley runs a river called Paraíba, stage of the appearance of the devotion that unites all of Brazil.
Today, the Sanctuary is a great evangelizing centre, entrusted to the apostolic zeal of the Redemptorist Missionaries since 1894, responsible for the pastoral care and administration, in assisting pilgrims and pilgrims arriving from all parts of the country and abroad.
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