Viação Águia Branca, the road passenger transport company of the Águia Branca Group, signed an agreement with the Brazilian Olympic Committee to become the official sponsor of Team Brasil. The partnership includes the company’s participation in the main events and projects led by the committee, such as the Hall da Fama and Projeto Transforma, in addition to support for Team Brasil’s participation in the Youth Games, the 2023 Pan American Games, which will be held in Santiago, Chile, and the Paris Olympic Games, in 2024.
The commercial director of Viação Águia Branca, Thiago Chieppe Juffo, explains that the sponsorship is part of the brand’s new moment.
“The partnership with the Brazilian Olympic Committee is one of the company’s bets, which is looking to adopt new ways of connecting with customers. We are a Brazilian company and we are very proud of it, which is why we want to support COB in projects that promote sport, education, sustainability and the Olympic spirit, celebrating all these values that both organizations have in common”, he says.
As an official sponsor, Viação Águia Branca will have four vehicles customized with COB colors and symbols. These will be the buses that will transport Team Brasil athletes to events, projects and other Committee activities. When they are not being used, the vehicles will circulate on regular lines that depart from the cities of Rio de Janeiro (RJ), São Paulo (SP), Vitória (ES) and Salvador (BH), allowing passengers to have the chance to get to know up close, photograph and even travel in the vehicles that serve the Olympic athletes. You designs that will be used to customize the buses will be chosen by the public in a poll online.
COB general director Rogério Sampaio also signed the agreement which, according to him, will bring fans and consumers closer to the entity.
“It is an enormous satisfaction for COB to announce the partnership with a traditional and reference company like Águia Branca, which will certainly provide a lot of comfort for the athletes and a new connection with the fans of Team Brasil. The buses will also be used by the general public on a daily basis, which generates a unique experience and brings Águia Branca customers even closer to COB. I’m sure it will be a very successful partnership for both sides”, celebrates Sampaio.
The sponsorship will also have special content, which will be displayed in the VIP rooms of Viação Águia Branca in Espírito Santo, Rio de Janeiro, São Paulo, Bahia and Sergipe, in spaces customized with the colors of the Brazilian Olympic Committee and Team Brasil, and promotional actions exclusive for Águia passengers, in addition to the transportation of base athletes.
For the president of COB, Paulo Wanderley, the partnership will be fundamental for the good performance of the athletes.
“COB works focused on being a partner of big brands, which are references in several sectors, as is the case of Águia Branca. Support for quality logistics is essential for the good performance of athletes, and we will certainly be very well served in this regard, in addition to all the other benefits of this partnership”, he emphasizes.
The partnership was announced at the event Hall of Fame, held on the last May 18th by the Brazilian Olympic Committee, in São Paulo (SP). The athletes traveled from the hotel to the location of the ceremony in a Viação Águia Branca bus, which was specially adhesive for the occasion.
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