New version of TikTok’s viral success composed with information from the sound of solar rays
Magnum, an ice cream brand created by chocolate experts, has teamed up with NASA and producer Alex Metric to release an exclusive remix of Golden Hourby the viral artist on TikTok, JVKE, during the traditional Cannes Film Festival.
The special version of the track incorporates real sounds from the Sun, made available by the American Aeronautics and Space Agency. The song was released on Magnum platforms. In addition, the brand is also present at the Cannes Festival, in France, with exclusive activations and the special presence of influencer Federico Devito, who is recording everything that happens there.
Jake Lawson, also known by his stage name JVKE, is an American songwriter, singer, producer and influencer who had his songs go viral on TikTok during the Covid-19 pandemic and became a worldwide phenomenon.
The remix is available on Spotify. The public can also check out behind the scenes of the production on Magnum’s platforms on YouTube and Instagram.
For us, a day without pleasure is a day lost, which is why the partnership with JVKE makes perfect sense, whose compositions make us experience sensations as unique as the ones he himself proposes in the titles of his songs. And there’s nothing better than combining this auditory experience with a unique and pleasant experience for the palate, which is to delight a Magnum. Everyone deserves these moments of pleasure, everyone deserves a Magnum, says Camila Conti, head of marketing for the Ice category at Unilever.
