The action was created by SunsetDDB and has the help of content producers
Vigor is celebrating Cheese Day, celebrated this Thursday (20), with actions created by the SunsetDDB agency.
To bring the public, the brand created the Jogo do Queijo, an interactive filter for the followers of Instagram test their knowledge about food.
The game asks you questions about the subject, giving you two options for answers, and to choose, you have to nod your head to the side of the correct answer. In the end, the player wins a virtual cheese shower and finds out if he is a real “cheese eater”.
For the celebration to reach more people, Vigor, together with NetCos, an influencer marketing advisory company, invited content producers to participate in the action and invite their followers to the game.
Also on Instagram, throughout the week the brand has been bringing information, tips and curiosities about the universe of cheeses, in addition to promoting an interactive quiz in its stories.
According to the company, the campaign is packed with a modern and colorful look and is part of Vigor’s strategy of being present at happy hours and in the most diverse moments of leisure and fun for its consumers.
