Look at the warm news! Spotify has just announced another project in partnership with Podpah. The Original Spotify podcast ‘Carona Podpah’ will be released on June 7th in video format, exclusively on the platform, and is sponsored by Chevrolet.
With a lot of relaxed reviews, presenters Igão and Mítico interview personalities while driving through the streets of São Paulo (SP). On the way, they talk about everything a little, and mainly, about the songs that marked the lives of the guests.
“We want to know the songs that marked certain moments in people’s lives, always with our brand, which is fun, good conversation and high spirits. The first recordings were incredible and it has everything to be another very successful project”, reveals Igão.
The podcast will feature weekly episodes, always on Wednesdays, and will also have a playlist exclusive with all the mentioned songs, which will be available in the description of each episode. Among the names already confirmed to take a ride with Igão and Mítico, are the rappers Tasha & Tracie, singer and songwriter Urias, and surfer Pedro Scooby.
“Podpah is one of the biggest and most influential podcasts in Brazil, and resuming the partnership with this project makes us very happy. This launch reinforces the power of video podcasts on Spotify, which allows creators to expand their forms of expression in the production of their content”, says Rodrigo Vizeu, podcast producer at Spotify in Brazil.
Spotify and Podpah have had a partnership since the beginning of 2022. Igão and Mítico were the first podcasters to use the video feature with the ‘Podpah de Verão’ project. The feature was made available for the first time in Brazil and Latin America by the streaming musical early last year. Podpah was the most listened to podcast on Spotify in Brazil in 2002, and the 24th worldwide.
“Our relationship with Spotify is not new and we love doing projects with them. Spotify always embraces our ideas, and Carona was no different. We are very excited about the new program, which has always been a dream of ours”, celebrates Mítico, one of the hosts of the podcast.
Check out some photos from the ‘Carona Podpah’ launch event.
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