The brand is present with the message “Follow the Music, Change The City”, which is part of the Green Your City platform
Heineken has announced its return as sponsor of the second edition of the Mita Festival, which starts this weekend (May 27th and 28th), at the Jockey Clube in Rio de Janeiro.
The brand will be present with the message “Follow the Music, Change The City”, which is part of the Green Your City platform, and with a series of initiatives that will connect culture and sustainability.
Heineken invests more every day in sustainability issues and we always seek to combine this with the brand’s purpose of offering unforgettable and unique experiences. This year, our goal is to show that when we use technology to our advantage, we change the future. In addition, the reunion with Mita fully tunes the company’s vision in relation to encouraging entertainment and culture, said Beatrice Jordo, senior manager of the Heineken brand in Brazil.
Heineken’s actions at the festival will focus on two goals, namely green energy, with sustainable energy sources, and circularity through the Meu Copo Eco action, which encourages the reuse of cups in the consumption of draft beer. Along with Athens, the brand will have a main activation called the Heineken Moving Stage, consisting of a stage with a line-up supplied by Energia Verde and the public.
With the presence and interaction of people, kinetic panels that generate energy through movement, the light installation reacts to music and people on the dance floor. In addition, the space has an external photo opportunity and a Heineken bar, where, every hour, the Momento 0.0% will be held, with the distribution of Heineken 0.0% for the public to taste.
