The campaign, created by Galeria and produced by Berry Produes and Lucha Libre Audio, is broadcast on open TV, OOH and digital.
McDonalds took the atmosphere of music festivals to present the “line up” of offers for the new edition of Mqui Fest, which takes place between the 23rd and 30th of May.
The campaign, created and developed by Galeria and produced by Berry Produes and Lucha Libre Audio, makes reference to promotional videos from local festivals, where the main attractions are announced. In the case of Mqui Fest, the line-up comprises the band The Scontos, the funk singer Mc S se for agora, and the duo McFritas & Na Banda.
We always say there’s a festival and there’s a festival with Mqui, that’s why we wanted to make our own festival of offers and deliver our delicious sandwiches and the crispiest chips in the world in a much more fun way, explained Srgio Eleutrio, Marketing Director at McDonalds Brazil.
The film is being publicized on open TV, digital universe and Out-of-Home (OOH) media, in addition to the participation of a team of content creators composed of Pocah, Flay, Giovanna Ferrarezi, John Bin, Nicole Louise, Boy Marinho, Ruan Castro, Bomtalvo, Sweet Carol and Joao Ferdnan.
The first edition of Mqui Fest, last year, was so successful that we brought the second one. This time going even deeper into festival language and with an even richer and more fun campaign. In addition to bringing references and a festival language, we also present a line-up that brings the brand and offers as true attractions for Mqui fans, said Guzera, Creative Director of the Gallery.
