Ecglobal survey discloses data on the geek audience and brands invest in actions for the commemorative date
Nerd Pride Day, also called Geek Pride Day, is celebrated on May 25th and defends the right of every person to be a nerd in addition to promoting geek culture around the world.
In celebration of the date, Ecglobal, a company from the Haus ecosystem of the Stefanini Group focused on community marketing, released data on the collected geek audience. According to the study, 32% of the people interviewed said that they consider themselves nerds, 51% said that they do not identify with the nomenclature and 17% of the ears do not know the term.
The survey also showed that, for 43% of the participants, the understanding of the group is associated with fans of technology, computers and the internet. Movies and series also play a significant role, being mentioned by around 19% of respondents, while another 8% defined themselves as electronic game enthusiasts. Comics and superheroes were also mentioned by 10% of the participants.
to the brands
Still according to the Ecglobal survey, among the most cited brands are Disney, Positivo, Marvel, Netflix, Adidas, iPhone, Universo Nerd, DC Comics and Samsung.
To take advantage of the date, some brands that connect with this universe bet on special campaigns. See what they were:
Back door bet on a skit referring to the Power Rangers series, which shows Rafael Portugal as the yellow patrolman, the fourth member of the troupe, who decides to inform his colleagues about his new profession just in time to morph. In the action, the comedian acts with official voice actors who marked generations.
A OLX invested in the D um UP action, which challenges its audience to solve puzzles on Instagram and TikTok and find hidden ads with prizes from the geek universe.
I have CCXP took over the streets of São Paulo for its action, spreading licks that carry commemorative phrases that bring mentions to icons such as Stan Lee and the Star Wars franchises, Hitchhiker’s Guide to the Galaxy and The Legend of Zelda in the streets of the city.
The pieces can be found on streets and avenues in the Bela Vista, Pinheiros and Cerqueira Csar neighborhoods.
(Credits: Erik Mclean/Unsplash)
