Action was taken for the cross-party and multisectoral movement
With a clip starring Criolo, Ivete Sangalo and personalities such as Ana Maria Braga, Naiara Azevedo, Formiga, Pequena Lo, Marcelo Adnet and Ivan Baron, Africa Creative launches a campaign for the Pact Against Hunger, the multisectoral and suprapartisan movement that seeks to engage people to ending hunger in a structural and permanent way, in addition to reducing food waste in Brazil.
The movement will act in a joint and structured way through intelligence and data, articulation of individuals and organizations, as well as incentives for best practices that eradicate hunger and reduce food waste throughout the chain.
The song and the clip were released exclusively on Fantástico and bring a reflection on futures that fail to happen due to hunger, reinforcing that, hungry, you can’t study, you can’t work, you can’t shine on stage, not even enter the field.
This is what personalities from different areas emphasize on their social networks, with strong testimonials that are part of the campaign. The fact that 33 million people go hungry while we waste 8x what is needed to feed the population that has nothing to eat will also be reinforced in pieces broadcast nationally in print, digital and TV media.
With musical production by Nixon Silva (Sonido) and Scene Direction by Nixon Freire (Sicrios), the clip aims to engage society and launch the movement’s campaign, which also includes activations and support actions.
