The “Where there is no Nubank, there is Nubank” campaign, which aims to reinforce the company’s achievements over the years
Nubank presented its campaign celebrating 10 years of operation, entitled “Where there is no Nubank, there is Nubank”, which aims to reinforce the company’s achievements over the years.
The campaign has three pieces that aim to show how the brand is present in people’s daily lives and conquered its space as one of the largest financial institutions in Brazil.
The campaign’s concept revolves around the bank’s impact on the lives of its 80 million customers, whether planning for the next 10 years or making better use of time away from queues.
The purple color used in a refined way shows the presence of the brand, far beyond the financial aspect.
“Where there is no Nubank, there is Nubank” is the first campaign of the year with a great impact on external media (out of home), in addition to presence in digital media, social networks and partnership with influencers.
