Wieden + Kennedy SP reinforces its team with the arrival of the duo of Group Creative Directors, Eddy Guimares (art direction) and Rogo (editor).
The professionals are already involved in campaigns for Google Search, HP and Uber, and for the last two clients, the scope includes the markets of Latin America. With experiences in different creative industries, the duo has the challenge of developing campaigns with a global perspective.
“W+K is globally known for creating communication platforms that generate genuine conversations. Bringing professionals with the multicultural repertoire and sensitivity of Eddy and Rogo expands our possibilities and points of view, and raises the creative level of our work”, he stated. Felipe Ribeiro, Chief Creative Officer at W+K SP and CCO LatAm at W+K.
Eddy Guimares has more than 20 years of experience and has worked at Publicis Milo, Media Arts Lab/TBWA in London, 180 Amsterdam and Wieden + Kennedy SP, among others. The creative has already developed global works for brands such as Apple, Diesel, Nike and Coca-Cola.
Rodrigo de Castro, better known as Rogo, has more than 15 years in the advertising market and has worked at Y&R Lisbon, DDB New York, Apple, Wieden+Kennedy Portland and New York. The creative has worked with clients such as Google, Facebook, New York City Ballet and Tribeca Film Festival.
