Po de Acar Mais now has a Mais Gold and Mais Black level with more benefits
More than two decades after creating the first loyalty program for Brazilian food retailers, Po de Acar launches the new Po de Acar Mais with a focus on building even more loyalty among its premium customers.
The Po de Aucar chain’s goal is to retake the banner’s position as a reference in the premium supermarket segment, aimed at A and B audiences, along with Minuto Po de Acar, the brand’s proximity format. With the reformulation of the program, Po also launched the Cliente Mais Gold and Cliente Mais Black, which segments its clients according to levels of frequency and volume of purchases, offering exclusive benefits that were highly recognized in surveys carried out with the brand’s consumers.
The new loyalty program will be available on the Po de Acar Mais app from May 25, 2023.
To announce the new Po de Acar Mais, Po de Acar launches this Sunday (5/28), during the break at Fantstico. And as of June, the network will promote the innovation with even more force. Conceived by BETC Havas, the concept rescues the relevance of being a Cliente Mais.
The construction of the concept for this new moment of the program started from the question that became Po’s trademark: Cliente Mais?. From this residual, we turned to Mais Cliente and brought the personalization that is even stronger in this new moment: Mais Nyna, Mais Shirley, Mais Paula. Real customers and real stories, explains Paula Junqueira, creative director at BETC HAVAS.
The campaign shows that Po Mais Cliente customers, each with their own personalization, at the same time that the network knows who they are, what they like and with whom they have a relationship. And, for that reason, it created the new program, that is, the new Cliente Mais Agora Mais, Mais Gold, and Mais Black, with much more benefits for those who have more Po.
