The piece, signed by Africa Creative, shows the narrator next to Lek Trek with a “brutal” hunger, as a reference to one of his catchphrases.
Sadia announced its sponsorship of the NBA in Brazil. To announce its third consecutive year in the competition, the brand invited Rmulo Mendona, the official narrator of the games in the country, to star in the campaign.
The piece, signed by Africa Creative and titled “NBA asks for Sadia”, shows the narrator next to Lek Trek with a “brutal” hunger, making reference to one of Mendona’s most famous catchphrases for successful plays inside the basketball courts.
The campaign features films for TV and Social, all with the presence and voice of Romulo Mendona and premiered on ESPN, Amazon Prime Video and BandTV, official broadcasters of the games. In addition, the video will have insertions in social networks such as Instagram and TikTok and streaming platforms.
