Adnews is still musical this Friday! Uniting voices that represent the plurality of music, KitKat presents the public with a hit in collaboration with Jão, a pop phenomenon in Brazil, and Tasha & Tracie, a new national rap sensation. In a letter co-created by the singer in partnership with the duo, the release ‘Break Épico’ symbolizes a true journey through the time tunnel, recalling the experience of experiencing the first editions of the main festivals in the world.
The novelty is part of a new story being written with the arrival of The Town festival in the city of São Paulo (SP). In the clip, Jão shows these young people the emotion of attending the first edition of a music festival, where he meets Tasha & Tracie until they arrive, together, in 2023, at The Town.
“We are always looking to provide unique experiences to our consumers, and over the years, music has become a key element in connecting with the public, as happened with Jão in 2022. The partnership started with the singer last year it was so positive that he couldn’t stay out of another special moment. And Tasha & Tracie arrive to add, bringing even more power to this partnership”, says Patricia Nacamuta, KitKat Marketing Manager.
Campanha Let’s Rock The Break
In addition to the hit and the clip, the ‘Let’s Rock The Break’ campaign will feature digital and OOH pieces, content with influencers, in addition to actions within the festival.
“Finally, Generation Z will know what it’s like to experience the first edition of a festival of this scale. KitKat created a music video inspired by great musicals, inviting everyone to make The Town a break epic in the history of music”, comments Daniel Achucarro, Associate Creative Director of the GUT São Paulo agency, responsible for the development of the campaign.
The novelty will be available on Spotify, and fans can check out the music video on the brand’s official YouTube channel. We made it easy and brought it right here, just enjoy!
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The post KitKat, Jão and Tasha & Tracie launch hit in partnership appeared first on ADNEWS.
