The partnership will focus on highlighting the brand’s products through a strategy on social networks of influencers
Dreamies announced the new brand ambassadors, Eduardo Camargo and Filipe Oliveira, creators of the Diva Depresso channel. The influencers join the squad composed of Chico, from Cansei de Ser Gato, Isa Gateira and Nath Arajo.
Starting in May, the partnership will focus on highlighting the brand’s products through a strategy on social networks. Communications will be aimed at the couple’s four cats, Dudu, Avel, Moira and Isaquias.
We are investing more and more in influencer marketing as a strategy for our businesses. Filipe and Edu have all the qualities to assume the role of our favorite gatekeepers and we are very happy to sign this partnership. For Dreamies, it is of great relevance to show that a kitten family is diverse, engaged and loving, said Roberto Valdrighi, Marketing manager at Mars Petcare.
