The launch campaign for the “Prazer, Ber” line, created by W3Haus, aims to invite people to discover themselves
Who Said It, Berenice? launched a new line focused on self-care and well-being, entitled “Prazer, Ber”.
With a focus on raising a debate about women’s sexuality and freedom, the brand started a digital campaign to demystify the presence of female bodies on social media inspired by the trend of optical illusion prints, which represent the female body through bodysuits created by artist Lala Luz, which highlight the erogenous zones of the body.
The woman still suffers a series of reproaches imposed against her body. When we launched Prazer, Ber, we thought of a line that would overcome these limitations, stimulating self-discovery and the sensorial experiences that it can provide. The campaign couldn’t be any different from that and brings a conversation without taboos about the woman’s body and its erogenous zones. I see the launch as an extension of what we have built for the brand so far and the beginning of a promising journey for this category and positioning, said Marcela de Masi, Executive Director of Branding and Communication at Grupo Boticrio.
The communication features content creators such as Priscila Evellyn, Becca Pires, Nina Gabriella, Mari Kruger, Marina Gregory, Mari Williams, Preta Luz and Jenn, names already recognized for addressing female sexuality in their content.
Conceived by W3Haus, the campaign is an invitation to self-discovery for the brand’s debut in the pleasure category. For an undisciplined brand, like QDB?, it is important to talk about pleasure in a true and transparent way. An idea like this puts power over pleasure where it should always be: in women’s hands and bodies, says Domnica Camatti, Head of Creation at W3Haus.
