Starting this Friday (26), The Town and Spotify join forces in an unprecedented partnership in Brazil. 100 days away from the biggest festival in São Paulo (SP), the brands launch the new The Town Hub on Spotify, a streaming world’s most popular subscription audio player official event, where fans can access special content.
Festival The Town debuts as the first Brazilian brand to have a hub of playlists on Spotify in Brazil, and joins Disney and Netflix, global partners of the streaminglike some of the brands that have a hub dedicated on the platform.
“Fans will have a lot to celebrate on this special date for us, which is ‘100 Days To Go’. Through this partnership, they will have a great way to warm up to the iconic concerts that Cidade da Música will host, while listening to the playlists The Town exclusives on Spotify. Together, we will deliver an innovative initiative, providing a complete experience for the festival audience”, says Luis Justo, CEO of Rock World.
The hub provides easy access to playlists prepared by the Spotify editorial team exclusively for the festival. available for users free e premiumo hub provides the audience with a unique musical experience, related to the attractions that are in the line-up. Now, The Town fans can get in the mood and warm up for the festival, with 11 playlists inspired by the stages and days of the event, which feature artists such as Bruno Mars, Post Malone, Maroon 5, Foo Fighters, Ludmilla, Iggy Azalea, Pitty, The Chainsmokers, Criolo, Tasha & Tracie, Angelique Kidjo and the jazz of Richard Bona.
“This partnership is extremely important for Spotify as it allows us to immerse ourselves in fans’ passion for music and vibrant festival culture. As the event approaches, people prepare with enthusiasm, reliving unique memories and emotions through our platform. This partnership further reinforces our commitment to providing music fans with a complete experience, connecting them to the artists and festival highlights. We look forward to embarking on this unforgettable musical journey together”, adds Manuela Ramalho, Head of Marketing at Spotify Brazil.
Anticipating the experience outside Cidade da Música, The Town once again shows that it is attentive to the needs of its audience and places technology as a facilitator for festival lovers. The new project meets a public behavior trend, a new generation that discovers musical genres and builds their style through the streaming.
O hub can be accessed by clicking here or searching for “The Town” in the Spotify search area.
Tickets
Those who still haven’t secured tickets to The Town and want to fully experience the first and historic edition of São Paulo’s biggest festival still have the opportunity to purchase tickets for September 2nd and 7th, when Post Malone and Maroon 5 they are the headliners from the Skyline stage. Tickets are sold only on the Ticketmaster website.
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