An unprecedented survey carried out by Ipsos for the EscolhaVeg program revealed how the public evaluates the relationship of companies with food and sustainability. According to the survey, most people interviewed (75%) agree that companies should adopt food policies that reduce their environmental impact. Furthermore, 74% believe that companies offering plant-based foods are contributing to a more sustainable world.
The survey also pointed out that the vast majority of respondents (69%) prefer to frequent establishments that offer plant-based foods and 67% said they have a favorable image of establishments that offer this type of food.
Other interesting data from the survey include that 57% of respondents consider it likely to talk to their network about establishments that offer plant-based foods and that 54% are more likely to frequent these places.
For Julia Seibel, manager of Corporate Partnerships at EscolhaVeg, the survey results are in line with the Environmental, Social and Governance (ESG) practices that have been gaining strength in the business world.
“Companies that adopt sustainable initiatives, such as offering products plant-based and the commitment to reducing its environmental impact, are being increasingly valued, both as an investment and by consumers. These practices can contribute to building a positive image of the company and strengthening its reputation in the market. Therefore, it is important that companies consider these indications as part of a broader ESG strategy, which seeks to reconcile financial success with social and environmental responsibility”, he analyzes.
Another survey, led by Bloomberg Intelligence, shows that the world market for plant-based should grow from US$ 29.4 billion in 2020 to US$ 162 billion (approximately R$ 847.9 billion) in 2030, which corresponds to 7.7% of the world protein market. The study also pointed out that, by the end of this decade, the global herbal market could grow up to five times.
To complete the survey, 1,001 interviews were conducted using the Ipsos platform. Digital, with representation of the Brazilian population: national coverage, people interviewed over 18 years old and from the ABCDE classes, between January and February of this year. The poll’s margin of error is 3.1 percentage points.
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