Immersive basketball experience with activations from Budweiser, Gatorade, Hellmanns, Popeyes, Ruffles, Sadia and Sustagen Kids
The NBA House, presented by Budweiser, an immersive basketball experience that replicates the emotion of the NBA Finals for fans in Brazil, will have a variety of interactive activities for fans of all ages between June 1st and 18th.
In this year’s edition, NBA House has activations from 7 partners, which include Budweiser, Gatorade, Hellmanns, Popeyes, Ruffles, Sadia and Sustagen Kids. Check details:
Budweiser
Budweiser, the event’s official presenter, will have an interactive space for fans of sports and basketball. Those who pass through the event will check out the beer stand, with instagrammable spaces and an exclusive Bud Zero roulette wheel with general knowledge challenges about the NBA.
Budweiser is always connecting fans of the brand with authentic experiences. As the official beer of NBA House in Brazil, we want to invite our audience to experience special moments that combine entertainment and sport in an iconic event that has everything to do with the brand. This year we will have actions with Bud Zero, which is the beer that allows for unique roles on any day of the week!, comments Renata Pimentel, national manager of Experience Marketing and Sponsorships at Ambev.
Gatorade
A longtime partner of the NBA, Gatorade will allow fans to test their agility in an interactive basketball challenge that simulates the preparation of NBA players. Participants will also be able to exercise their memory in an educational game about the importance of adequate hydration before, during and after the activity.
Hellmanns
Hellmann’s activation, NBA Hour, seeks to present the brand’s universe in a unique and fun way: participants must make snack baskets in Hellmann’s sauces in an unprecedented way. The activation aims to stimulate the senses of NBA fans and also encourage interaction between friends, as people will necessarily need to be in pairs. Participants can win exclusive products and gifts from the brand. Hellmanns also offers a tasting of all the brand’s limited edition sauces with the NBA, in addition to activations on the TVs and on the main court of the NBA House.
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Sports fans will be able to taste in the Sadia Food Trucks, the pepperoni and chicken pizzas with cream cheese, nuggets, french fries, coxinha with breaded wings and three flavors of macn cheese. In an exclusive action for the event, consumers will be able to buy a whole pizza cut in the shape of a basketball. In the activations, inspired by the Sadia campaign with Rmulo Mendona, the brand proposes the Brutaaaal Challenge in its space, in which guests will be able to test their breath screaming the brutal for as long as they can. The first place of each day will participate in a dynamic on the court and win exclusive prizes. In addition, exclusive and themed pinballs will be available in space to encourage a good competition between friends, the duo with the best score will also participate in the dynamic and win exclusive prizes.
Ruffles
J Ruffles will bring the crunchy competition for potato lovers to NBA House again this year. The public will be able to see up close the newest limited-edition releases: cheeseburger-flavored and hot dog-flavored Ruffles, which come to relieve tension during the breaks of NBA games. On the days of the event, in addition to being able to try out the new products, consumers will be able to participate in a competition played by four players, divided between the Dogs and Burgers teams, with the aim of making baskets inside the Ruffles packaging from the top of a vibrating platform. Participants will be able to win prizes such as personalized bucket hats and whisks, in addition to new snack flavors.
Popeyes
Several items from the Popeyes menu will be available at NBA House – Louisiana Soul sandwiches, mini steaks and collectible NBA team buckets. In addition, Popeyes will have an activation in which participants will be separated into pairs and will compete to find out who can make the greatest number of baskets in motion during a timed period, with the opportunity to win exclusive gifts and coupons.
Sustagen Kids
Susatagem Kids has the Tombo Legal toy, space to exercise your aim and try to knock your friend off the platform. There will also be a wall of custom cans and a place where visitors can compare their heights to the tallest and shortest players in the NBA. In addition, the brand will carry out activities on the court during the Fan Days, with different games for children and the family.
Tickets for the event are being sold through the official website and fans in Brazil can find more information about the NBA on the NBA app, Facebook, Instagram, Twitter, TikTok and YouTube, and use the hashtag #NBAHOUSE throughout the event. .