Missed the MITA Festival in Rio de Janeiro this weekend? No problem, the São Paulo edition of the event is almost here! Next Saturday and Sunday, June 3rd and 4th, MITA welcomes the public to Novo Anhangabaú, in São Paulo (SP), with a line-up heavy and very Jack Daniel’s. The brand is the official whiskey of the festival, and will have several activations in the two days of the event, as it happened in Rio.
With exclusive bars and iconic structures for photos, the beverage brand reinforces its relationship with the musical universe during the festival, which brings together renowned artists from Brazil and the world. The São Paulo edition has confirmed Jorge Ben Jor, Gilsons, Djonga, Natiruts, Planet Hemp and Tropkillaz, in addition to the return show of the band Nx Zero.
The main responsible for all brand activations and bars at the event is TAJ Agency, a company focused on the Events, Bars and Restaurants and Live Marketing business. This is the second time that Jack Daniel’s has brought TAJ to the forefront of its activities at the festival, in a project that ranges from planning to assembly and disassembly of the standsbars, kiosks, signs and Jack Daniel’s photo points.
“With 68 employees, the agency will be responsible for the brand’s bars and activations, which involve everything from concept creation to execution. We are very pleased with Jack’s partnership in yet another event, especially in one of such magnitude as the MITA Festival, which brings together great names in Brazilian music”, celebrates Matheus Gori, partner and co-founder of TAJ.
During the event, the bars will serve drinks prepared with Jack Daniel’s family drinks, such as Jack & Coke, Jack Honey & Lemonade, Jack Fire & Ginger, Jack Apple & Tonic and Maracujack. The public will also be able to take pictures in the famous giant chair of Mr. Jack, just like on the sign. And to help share the entire experience and encourage people to live courageously and make the most of every moment, the brand will take influencers who support the music scene and dialogue with the plurality to present Jack Daniel’s legacy in this universe.
To learn more about MITA and check out the line-up the festival in São Paulo, click here.
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The post Jack Daniel’s é whisky oficial do Festival MITA 2023 appeared first on ADNEWS.
