The brand presents the variety of the line in a campaign that brings characters already known to the public
Nissin Foods do Brasil, leader in the instant noodles segment, launches a Cup Noodles campaign whose main objective is to highlight the different flavors of the product, in a fun and innovative way.
Developed by Dentsu Creative, the films will be available on NISSIN’s main social media channels, such as YouTube, Instagram, TikTok and Facebook, starting May 22nd, featuring two characters already known to the brand: Cup Lady and Chico. Together, they will wear the colors that represent each flavor and explore this universe of possibilities.
We are looking forward to the launch of this new Cup Noodles campaign and are very confident of its success. The strategy of associating the colors of the packaging to each flavor is a way of attracting the public’s attention and highlighting the variety available. In addition, the presence of characters already known by the public and from Team Cup Noodles, reinforce the sense of familiarity and connection with the brand, points out Ana Fossati, Marketing manager at Nissin Foods do Brasil.
The campaign also counts on the participation of Team Cup Noodles for the creation of looks and original characters inspired by the colors of the packages. The influencers will share their creations in order to increase the public’s visibility and engagement on social networks.
