With three New In collections as gifts for Valentine’s Day, the brand invites couples to put love in motion
On this Valentine’s Day, Track&Field invites couples to move together, reinforcing the brand’s purpose of connecting people to a more active and healthy lifestyle. The campaign, signed by the agency Euphoria Creative, brings the concept of healthier love and presents three New In collections that can be given away for the date.
The campaign concept expresses the brand’s desire to communicate a purpose, a concern that goes beyond the commercial date. And when we are speaking in the plural, we are also talking about all kinds of loves. The idea is to inspire couples to cultivate their relationships based on our mission, which is “to connect people to an active and healthy lifestyle”, explains Laura Marquez, Head of Marketing at Track&Field.
To encourage the public, the brand’s team of influencers will invite couples to share their movement on their social networks, be it running, walking, hiking, biking, etc. on paths that form maps of the heart. Routes will also be shared via the tag’s Instagram. The campaign’s official launch will take place on May 25, with pieces produced for the brand’s digital channels and stores, in addition to Out-of-Home (OOH) media in So Paulo.
