Media.Monks, solutions company end-to-end in marketing, creativity and technology, and S4Capital’s first digital operating brand, announces new partnership with Lacoste. Marking a moment of growth and consolidation of the brand and its positioning in digital channels, the companies intend to carry out a more consistent communication work, thus enhancing the presence of the brand in its sector.
“The arrival of Lacoste represents a big step for us towards the projects we want to achieve, after all, the company is extremely modern and focused on generating great impacts on society. This connects with the DNA of Media.Monks, in search of innovation, creativity, technology, thus generating important and remarkable connections”, explains André Palis, Managing Director in Brazil.
Focused on SEO and Paid Media services, it is expected that the union of two global brands will provide a new starting point for brand campaigns going forward. The partnership started in 2022 with a focus on performance in Brazil and Argentina and now, in 2023, one of the main objectives is to structure communication and strategies with this bias.
“Lacoste is in constant ascension and growth, and one of its objectives is to consolidate an increasingly fine-tuned and solid communication, thus generating trust and stability for its partners, consumers and suppliers”, emphasizes Caroline Dorigam, Associate Director of Lacoste. Media.Monks.
About to Media.Monks
Media.Monks is the first operating brand digital-first from S4Capital, and connects content, data and digital media with technology services in a global team built from the ground up. Inspired by the connectivity and flexibility of technology APIs, with a unique P&L model, it offers clients seamless access to a team of 8,900 multidisciplinary digital talent, organized into 57 talent centers in 32 countries. With a vision to win the decade, Media.Monks is leading brands into a new digital age defined by an ever-evolving set of consumer behaviors and a redefined relationship with the digital touchpoints in our lives.
Media.Monks partners with some of the world’s most innovative companies, cutting-edge technology brands and emerging DTC and B2B brands, helping them to analyze data, transform their digital marketing and build customer ecosystems through technology solutions. personalized and enterprise-enabled experiences. In Brazil, it has a robust portfolio with projects carried out for giants such as Ambev, Natura, Gympass, Havaianas, Vivara and Netshoes, attended by more than 1,600 employees.
In 2021, the Media.Monks brand integrated by merging Media.Monks and MightyHive, bringing together the world’s best entrepreneurial and innovative companies named to Adweek’s Fastest Growing Lists (2019, 2020, 2021, 2022), Programmatic Power Players of AdExchanger (2020, 2021, 2022) and numerous “best places to work” lists. In addition to holding a record number of FWA and other industry awards, including Campaign Social Media Agency (2022). Media.Monks has ranked at the top of the Eventex 500 for the last two years (#1 in 2021) and has been regularly recognized at Cannes Lions and The Webby Awards, in 2021 and 2022 as Webby Production Company of the Year. Media.Monks is the unitary operating brand of S4Capital (SFOR .L). Based in London, the publicly traded company offers new-age marketing and advertising services and was created by Chief Executive Sir Martin Sorrell in 2018.
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