The agency will be responsible for taking care of the brand’s positioning and content strategy in terms of nutrition, quality of life and psychological well-being.
Greenz announced the acquisition of the Nestl Baby & Me account after a bidding process in which three other agencies participated.
Now, the agency will be responsible for taking care of the brand’s positioning and content strategy in terms of nutrition, quality of life and psychological well-being during the journey of planning, managing and growing the child and the challenges of motherhood and fatherhood.
“We are very excited to extend our relationship with Nestl into a category with some incredible challenges such as raising awareness about motherhood, real fatherhood, family representativeness and even the mental health of parents and children, for example. This is a challenge that excites us because of its relevance. that these issues should occupy the social debate and because we are talking about a leading brand in the sector”, said Fbio Meneghati, CEO of Greenz.
Greenz’ focus will be on integrating the Growth, SEO, Planning, Social and Creation fronts.
“We have an extremely ambitious plan for the development of Baby & Me in Brazil and strengthening the relationship with the consumer in view of the entire journey from preconception to pre-school is our priority. We needed a partner that could accelerate this process and Greenz brought us the ideal solution in terms of governance and strategy, both aligned with our needs. I believe we made the right choice and we are very happy to announce this partnership that has everything to be a success, completed Ricardo Assali, Head of E-business of Infant Nutrition.
