The 100% Brazilian brand, beloved by manicures, Colorama, in partnership with Fini, leader in jelly candies and treats in Brazil, presents the nail polish collection with the iconic scent of the candies that remains on the nail even after drying. The new line ‘Colorama with the scent of Fini’ brings ten nail polish shades ranging from purple to yellow.
Colorama and Fini teamed up to develop shades reminiscent of candy and the nostalgic element of the trend kidcorebrought mainly by Generation Z on social networks, reviving childhood elements of the 90s and 2000s in lookshairstyles and even nail art.
“We joined two great brands and market references to provide a complete experience and enjoy the height of a nostalgic trend, which arrived with great force. Once again, Fini brings innovation, different sensorial experiences with the brand and uniqueness to our consumers”, comments Raquel Paternesi, Director of Global Marketing at The Fini Company.
Colorama nail polishes are dermatologically tested, six free (that is, free of the six main allergenic components) and developed with a quick-drying formula, in addition to ensuring long-lasting, intense color and shine and uniform coverage, due to the easy-to-apply brush.
The new collection features tones ranging from purple to yellow, awakening all the joy and creativity of the consumer: the creamy purple ‘Vem, Vai Ter Fini’, the pink rose ‘Beijos de Fini’, the light pink ‘Fini de Milhões’ , the light blue ‘It’s raining Fini’, the dark blue with violet background ‘Fini Me Patrocina’, the dark green ‘Avisa que é Fini’, the light green ‘I don’t divide my Fini’, the yellow ‘Sol em Fini’, the bright orange ‘Did they ask for Fini here?’ and the intense red ‘Last Fini of the Package’.
@alinemaiadance Guys, you will not believe this week I went on a treasure hunting mission, looking for all the nail polishes from the new #esmaltecolorama collection with fini brasil
and it was delicious! Join the trend too, choose your favorite color and come make yours! Now available in the best pharmacies and perfumeries in Brazil
♬ I’m original – alinemaiadance
and it was delicious! Join the trend too, choose your favorite color and come make yours! Now available in the best pharmacies and perfumeries in Brazil 
#ColoramaFini #advertising“The ‘Colorama with the scent of Fini’ line is our biggest ever collection. In addition to the already known benefits of Colorama, the big news is the scent of Fini on the nails, inspired by Fini Tubes Strawberry. The fragrance was specially created in our laboratories with the perfect mix of ingredients to last the sweet fruity aroma after using the nail polish, guaranteeing fragrant nails for longer”, says Maria Belen Torrens, Colorama’s Marketing director.
As a communication strategy, Colorama was inspired by the #fingerdance trend on TikTok and proposed #DedancinhasColoramaFini, a digital campaign conceived by the Mutato media agency, which reinforces its authority in color and fun. The influencer Aline Maia has already created the official choreography (look above), highlighting the colors of the collection. Then, other influencers will be invited to join in the fun and create their own version of the trend.
Check out all the nail polishes from the new collection below.
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