The action, created by David So Paulo, marks the drink’s debut as an official sponsor of the championship
Anyone who orders bags of ice at Z Delivery during the round of 16 and quarter finals of the Copa do Brasil will receive a surprise from Mike’s Ice. All because the drink, which is the official sponsor of the event, will ‘penetrate’ orders made through the delivery app.
The action, created by David So Paulo, marks the debut of the sponsorship and aims to draw the attention of fans to the drink. In all, 3,500 units of Mikes Ice will be delivered by surprise by Z Delivery, on the days of the Copa do Brasil matches.
We see the size of the consumption opportunity within the football season. We want to show the consumer that Mikes Ice is the ideal option for those who don’t feel like having a beer by associating the brand, more and more, with that universe, always in a fun way, which is the personality of the brand, said Guilherme Poyares, Director of Marketing for Mike’s Ice.
The action is valid for the capitals of São Paulo, Rio de Janeiro and Minas Gerais. The delivery of the surprise boxes, with a can and long necks of Mikes Ice, is subject to region and product availability in the Z Delivery Dark Stores.
The partnership between Mikes Ice and Z provides a unique experience for our consumer. If Football, Z Delivers Everything. And here it couldn’t be any different, after all, Z brings people beer and also Mikes Ice during the games, always guaranteeing a quick, cold drink at a very low price, added Luiza Moura, Z Delivery’s Marketing Director.
