Ttil Design is the agency responsible for the branding of the American investment platform Follow Invest, fintech aimed at the new generations of investors.
According to Follow’s planning, the complete branding, with the new vibrant and conceptual color palette, which adds textures, shapes and attitudes that broaden investor profiles, will be incorporated over the next few months.
The challenge was to create a brand and visual identity that was innovative and appealing to consumers looking to build their financial future. We mix elements to compose what we internally call digittil. To bring inspiration from the physical world to the digital environment and it is making a lot of sense for this project, said Fred Gelli, CEO of Ttil.
