Festival takes place in October, in online format, from Miami, in the United States
Alexandre Peralta, ECD from Africa, Alessandra “Lel” Pereira, Creative Director at WMcCann, and Henrique Del Lama, ECD from AlmapBBDO, are the three Brazilians to compose the “Metales” jury for the 2023 edition of the Ibero-American Creativity Festival.
This jury will be responsible, together with the presidents of each of the four disciplines that make up the set of competing pieces, of defining the Gold, Silver and Bronze awards, in addition to the Grand Prix.
Before this phase, the judges scheduled for the first evaluation will determine the works classified for the shortlist and that will compete for the El Sol trophy, from Fiap.
Alexandre Peralta is currently responsible for creating campaigns for the most valuable brand in Latin America, Ita. With more than 20 years of experience in the advertising industry, he was founder, president and CCO of Peralta Strawberry Frog Brasil.
Lele Pereira has more than 20 years of experience, during which time she developed iconic initiatives for brands such as Nivea, Eucerin, Natura, Dove, Sunsilk, O Boticrio, Neutrogena, C&A, Lojas Marisa, Honda Motors, Ford Motors, Banco Ita, Nestl , Draft Foods , Inbev , Ambev and Gol Linhas Areas.
As creative director, she led teams at agencies DM9, AlmapBBDO, DPZ&T and Grupo Isobar, having started her career as a copywriter at W/Brasil.
J Henrique Dal Lama ECD at Almap BBDO. As Art Director, he started his career in 2001 at Publicis, later passing through agencies such as Talent Marcel, Leo Burnett and FCB, before arriving at Almap.
Throughout his career, he has created for advertisers such as Volkswagen, Pepsico, Havaianas, Ambev, Santander, Heineken, Fiat, Procter & Gamble, Nivea, Sky and Nestl, among others.